James has a passion for working with people in sport and everyday society to educate and treat, as people do not need to live with pain or discomfort. This passion comes from a love for being physically active as well as seemingly being injured himself a lot of the time! Being able to keep people active is what drives James and his work and he loves to see clients progress and return to activity at any level.
Before working for Sports Massage Bedford, James worked for a sports injury clinic in Cambridge alongside his current role as National Schools Manager for the England & Wales Cricket Board (ECB -the National Governing Body for Cricket).
“James was very informative throughout, letting me know what muscle groups were being worked on and how best to ease pain and discomfort on a day-to-day basis. I left feeling very relaxed and my shoulder much looser. I would highly recommend to anyone experiencing similar symptoms as it has been very effective!”